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Salesforce Overview

Salesforce is a Software as a Service (Saas) CRM. Salesforce helps you to manage customer relationships, integrate with other systems, and even build your apps. The tools help you to create a custom solution as per your business requirements. Today, Salesforce has expanded from just CRM to offer a multitude of products.

Why Salesforce?

Here, are prime reasons for using Salesforce CRM:

  • It is a complete feature-rich solution for marketing, sales, service, partner management, and community management.
  • Salesforce data is stored in the cloud so your team can use it from anywhere in the world with the help of an Internet connection.
  • It caters to the needs of small as well as medium to large organizations.
  • Salesforce works on a pay as you go, model so there are no overhead costs.
  • Increase customer loyalty, retention, and satisfaction.
  • Accelerates sales productivity.
  • Salesforce can easily integrate with 3rd party apps.
  • Increase the growth of your business.
  • Continuous optimization of campaigns can be done based on the market response and closure interaction with channel partners.

 

Salesforce Architecture

The architecture of Salesforce can be divided into various components described as follows:

Trusted multitenant Cloud – In this component, multiple instances of one or more application operate separately in a shared environment. The instances are known as tenants which separate from each other. Although, there are physically remain in the same hardware. It is called trusted as it offers a high level of security.

Scalable Metadata Platform – This component helps you to customizations. It also allows you to increase the amount of data or concurrent user instances.

Enterprise Ecosystem – The enterprise Ecosystem of Salesforce is quite big as many partners contribute by creating and maintaining in this platform.

APIs – Salesforce offers a powerful suite of APIs to develop the Mobile App.

CRM and Related Functionality – Salesforce includes all features of CRM and also offers features for the creation of apps

Service Nature of Salesforce

  • Salesforce as SaaS (Software as a Service): No installations, setup or download required. Just Log in and use software across the Cloud.
  • Salesforce as PaaS (Platform as a Service): In this kind of software service, no separate platform is required. You can use the developer’s code to create and deploy applications.
  • Salesforce as laaS (Infrastructure as a Service): No hardware or software installations needed as your data and applications are stored securely on the Salesforce cloud.

Features of Salesforce

Help you to measure customer engagement by tracking email activities and convert them to customers.

With the help of this feature, you can pull your customer’s data like activity history, frequent contacts, customer communications, etc.

Help vendor to create opportunity and quote.

You can build, scale and manage apps.

It allows you to access the data, create dashboards, and perform analysis.

It provides integrations devoted to customer service, support and customer experience.

Online community software that enables companies to connect customers, partners and employees with each other.

This feature focuses on making personalized contact with a customer for various campaigns designed by the marketing team.

This feature helps you to address customer queries and feedback.

It offers a metric-based goal setting and helps you to get feedback & rewards for the sales team.

This feature helps you to tracks the leads that are in progress.